I understand it makes business sense for the brand, and in my opinion, the onus is on me as the consumer to be as savvy as possible when choosing and buying beauty products (hence all my ingredient geekery). In fact, over my 5 years of beauty blogging, I've come to realize that such "self-duping" among brands belonging to the same parent company is quite commonplace, and it doesn't bother me. It may not be the most palatable marketing tactic to consumers, but Estee Lauder is by no means the only large beauty conglomerate that does this. After all, if you've spent time and money to develop a nice, lightweight foundation that performs well, it makes sense to market it under all your umbrella brands (or as many as possible without decreasing your overall profits) in order to increase your sales.
The Estee Lauder Group does own both Smashbox and MAC, so it's really no surprise that they decided to leverage their economies of scale to put out the same formula under different brands.
#MAC FOUNDATION DUPE MAC#
Yes, both MAC Waterweight Foundation and Smashbox Camera Ready BB Water are dupes ( Source) The fact that the MAC Studio Waterweight Foundation and the Smashbox Camera Ready BB Water have exactly identical ingredients lists despite being marketed under different brands and in different packaging, is a testament to this. So yes, the two are pretty much perfect dupes for each other! Of course, the MAC Studio Waterweight Foundation is cheaper than the Smashbox Camera Ready BB Water, but if you've been reading my blog and my ingredients analysis posts long enough, you'll probably already have an inkling that the price of a beauty product is oftentimes independent of it quality and cost, and is really more linked to the brand's image and reputation. No joke here, the ingredients lists are exactly alike, word-for-word. Smashbox Camera Ready BB Water SPF30 ( Source)Īnd, here are the ingredients for the Smashboxs Camera Ready BB Water SPF30: Inactive Ingredients: Water\Aqua\Eau, Methyl Trimethicone, Phenyl Trimethicone, Silica, Butyloctyl Salicylate, Dimethicone, Neopentyl Glycol Diheptanoate, C12-15 Alkyl Benzoate, Butylene Glycol, Dimethicone Silylate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Ethylhexyl Palmitate, Glycerin, Polysilicone-11, Tocopheryl Acetate, Sodium Hyaluronate, Lecithin, Citrullus Vulgaris (Watermelon) Fruit Extract, Lens Esculenta (Lentil) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Glycine Soja (Soybean) Protein, PEG-10 Dimethicone, Sodium PCA, Methicone, Triethyl Citrate, Thermus Thermophillus Ferment, Laureth-7, Trimethylsiloxysilicate, Silica Dimethyl Silylate, Magnesium Aluminum Silicate, Polymethylsilsesquioxane, Triethoxycaprylylsilane, Dextrin, Disteardimonium Hectorite, Xanthan Gum, Sodium Chloride, Dimethicone/PEG-10/15 Crosspolymer, Sodium Lactate, Caprylyl Glycol, Hexylene Glycol, Zinc Stearate, Litchi Chinensis Seed Extract, Polyglutamic Acid, Laminaria Saccharina Extract, Disodium EDTA, Sodium Dehydroacetate, Phenoxyethanol, Potassium Sorbate, Here's the ingredients list for the MAC Studio Waterweight Foundation SPF30:Īctive Ingredients: Octinoxate 5%, Titanium Dioxide 3.1%, Zinc Oxide 2.1%. MAC Studio Waterweight Foundation SPF30 ( Source) So, let's take a look at the ingredients lists, and see just how similar they are! If they are truly dupes in the purest sense of the word, the ingredients lists should be identical. If they are very similar, they should have quite a lot of ingredients in common (particularly the first 5 ingredients, which make up the bulk of the product).
There has been much buzz about the two being dupes for each other, so let's clear this up! The only way to tell is to look at the ingredients in both the MAC Studio Waterweight Foundation and the Smashbox Camera Ready BB Water, and to see how similar they are. Are the MAC Waterweight Foundation and Smashbox Camera Ready BB Water dupes? But I wanted to find out more - what if there were other similar products out there? So began my journey into ingredient nerdiness.ġ. Turns out, as you might guess, the MAC Waterweight Foundation SPF30 and Smashbox Camera Ready BB Water SPF30 are indeed extremely close, if not identical. Smashbox Camera Ready BB Water: A new Smashbox product, rumoured to be a dupe for the MAC Waterweight Foundation ( Source)
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